Oriola
Oriola’s strategy has renewed since and now it was time to elevate their digital maturity across the board.
UI/UX
Data & Integration
Digital strategy
Architecture
Self-service
API development
New user journey and design for ordering ‘Mit Ungdomskort’
Rejsekort & Rejseplan A/S and the public transport operators wanted to make it easier for young people and students to order Mit Ungdomskort. Together, we launched a new design and a new user journey that simplified the ordering flow and significantly improved the customer experience.
Mit Ungdomskort
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customers
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+ millions
users
Solution
Together with Rejsekort & Rejseplan A/S and the public transport operators, we launched a new design and a new user journey for young people and students ordering Mit Ungdomskort.
Through iterative design processes, we developed a new UX and design concept and modernised the architecture to be API‑based.
This resulted in significant improvements to key functionalities, a more standardised user experience, and increased efficiency.
Platform
Mit Ungdomskort er en kompleks platform, der håndterer omkring 140.000 Ungdomskort-kunder og opererer på tværs af forskellige takstområder, trafikselskaber og uddannelsesinstitutioner.
Derudover understøtter Mit Ungdomskort kortudstedelse på seks forskellige medier, som med deres forskellige behandlingstider og betalingsmuligheder bidrager yderligere til systemets kompleksitet
– og alle er elementer, som bestillingsflowet skal kunne håndtere.
Mit Ungdomskort er trafikselskabernes fælles selvbetjeningsportal, der håndterer bestilling m.m. af Ungdomskort – et tilbud til unge og studerende om billigere offentlig transport.
The focus was on radical simplification, with the goal of streamlining the user experience and removing unnecessary complexity to make the ordering process as intuitive as possible.
Nico Thonbo Eriksen,
Service Owner at Rejsekort & Rejseplan A/S
“The focus was on radical simplification, with the goal of streamlining the user experience and removing unnecessary complexity to make the ordering process as intuitive as possible and further improve the overall user experience—especially on mobile.”
Challenges and needs
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1On behalf of the public transport operators, Rejsekort & Rejseplan administer their online ordering system for Mit Ungdomskort, which was outdated, not mobile‑optimised, and—according to customer surveys—required a disproportionate amount of effort from users.
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2On behalf of the public transport operators, Rejsekort & Rejseplan administer their online ordering system for Mit Ungdomskort, which was outdated, not mobile‑optimised, and—according to customer surveys—required a disproportionate amount of effort from users.
The project was managed professionally from start to finish by Kraftvaerk, and we would like to give special praise for their outstanding project management.
Yad O. Ismail,
IT Service Manager at DSB
“Fantastic collaboration on the project, which has been a great success. The solution works extremely well, and both our customers and employees are very satisfied. The project was managed professionally from start to finish by Kraftvaerk, and we would particularly like to commend their outstanding project management.”
Incremental modernisation: a safe path to improvement
To address the technical challenges associated with redesigning and improving the user flow, we chose a step‑by‑step approach in which parts of the legacy system were gradually replaced with new solutions.
In practice, we built a new API on top of the existing logic, allowing it to work with both the old and the new solution. The new frontend, based on Vue.js, communicates with a modernised .NET Core platform that integrates with the updated API.
This approach made it possible to launch the solution smoothly and securely without major data conversions or operational disruptions. At the same time, it ensured that changes could be rolled back if necessary, minimising risk during the transition.
Completing an order takes only a few clicks, and it is easy to do on a mobile device.
Anita Pedersen,
Leder af Kundecenter at FynBus
“Customers are very satisfied with the new design. Many of our first‑time users find it very easy and accessible. Completing an order requires only a few clicks, and it is easy to do on a mobile device.
Several customers who had Mit Ungdomskort before the new design have commented that it is now more user‑friendly and clearer, and at FynBus we are experiencing fewer calls from first‑time users of the system.
The process around the new design was also very positive. Kraftvaerk challenged our approach to the site and introduced some strong and different perspectives on the ordering flow, which was genuinely refreshing.
The collaboration between RKRP, the transport authorities, and Kraftvaerk worked well, with full‑day workshops and a secure, well‑paced project progression.”
Results
After the launch of the new redesign and user journey, Mit Ungdomskort experienced significant improvements:
Higher completion rate
Where the ordering flow previously consisted of 7–8 steps, users now complete their purchase in far fewer steps.
Fewer emails and support calls
The intuitive flow has reduced users’ need for assistance.
Increased user satisfaction
Users now experience a much smoother and more modern ordering process.
Overall, the redesign has resulted in a far more user‑friendly and efficient solution that meets today’s expectations for fast and convenient online ordering of Mit Ungdomskort.
Mobile optimisation
The new design is built with a responsive layout, ensuring a seamless experience across smartphones, tablets, and desktop devices.
Streamlined user journey
The number of clicks required to order a card has been significantly reduced by combining steps and eliminating unnecessary choices.
Intuitive interface
A new, modern UI has made it easier for users to navigate and complete their order.
We have received only positive feedback from our customers, who find the solution much easier to use.
Altijana Avdic,
Customer Center Assistant, Customer & Market and HR at Sydtrafik
“Great praise for the new design of Mit Ungdomskort! We have received only positive feedback from our customers, who find the solution much easier to use.”
