Oriola
Oriola’s strategy has renewed since and now it was time to elevate their digital maturity across the board.
E-Commerce & Omnichannel
Data & Integration
Digital Strategi
Architecture
Digital strategy
Winning in a low‑margin construction market
When every visit counts: jem & fix’s website and e‑commerce have been transformed into a magnet that draws customers into physical stores, guides them directly to the products they are looking for, and delivers strong customer experiences.
Jem & fix
0
million
site visitors daily
0
requests
in a second
Solution for Jem & fix
Like having a personal DIY assistant. In 2023, we launched a new, lightning‑fast website and a scalable e‑commerce solution.
The goal was to make the website more than just a place to browse—it should act as an entry point to the in‑store experience.
The platform inspires, guides, and supports customers from the very first click, leading them directly to the right product on the right shelf in their nearest store.
Challenges and needs
Getting customers into the store – when they have endless choice.
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1Intense competition and low margins put pressure on profitability.
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2Low customer loyalty and high price sensitivity in the market.
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3Behov for stærk sammenhæng mellem forretningsstrategi og kundeoplevelse gennem selvbetjeningsorienteret kunderejse.
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4Operating more than 200 stores places high demands on scalable solutions.
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5Supporting the low‑cost and self‑service concept is critical.
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6The digital platform must drive traffic to physical stores.
We have more than 100 million sessions per year, and from previous data we know that at least 50% of those who visit the website subsequently go on to visit a store.
Anna Paludan,
Head of Marketing & E-commerce at jem & fix
“Our business is built around our physical stores. Making it easy for customers to visit us—and to a large extent serve themselves—is key to our omnichannel strategy. The new website plays a crucial role in this. Over three years, we have reached an index of 200 across markets measured by online visits. We now have more than 100 million sessions per year, and from previous data we know that at least 50% of those who visit the website subsequently go on to visit a store.”
The platform can handle scale and complexity
The platform can handle:
More than 1 million page views per day
Up to 700 requests per second
By using cloud‑based solutions (Azure), the system is scalable and future‑proof, without the need for physical servers.
The technical solution is based on a customised Umbraco Commerce platform with microservices, making it:
Robust
Flexible
Secure
User‑friendly
Real-time stock availability
Customer can see
• exactly where the product is located in the store
• how many units are in stock
• wheter it is available only online
This information is displayed directly in search results, category pages, and product pages.
It ensures that customers do not make wasted visits—otherwise, they will quickly choose a competitor.
Omnichannel strategy
The focus is not only on online sales – but on:
drive traffic to the website
encourage customers to choose their local store
get customers to visit the store and purchase there
At least 50% of website visitors end up visiting a physical store.
Cost optimisation
To support the low‑cost strategy, jem & fix works with:
automated ordering
minimal stockholding
self-service in stores
efficient freight calculation
An advanced freight calculation system ensures competitive prices without sacrificing profitability.
Results
jem & fix is now strongly positioned with a digital solution that:
drives customers to stores
improves the customer experience
supports growth across Scandinavia
