Kraftvaerk Renewed Algol's Corporate Website

December 13, 2019

Algol is a Finnish family-owned business and a multi-branch company, which has been active in international trade since 1894. Algol imports and sells thousands of different products for industrial and healthcare sectors. The Algol Group has a global network of partners and is present in twelve different countries.

Kraftvaerk worked closely with Algol’s communications team redesigning the Algol website www.algol.fi. The aim of the redesign was to improve usability and visual clarity, as well as to highlight better the Algol Group’s subsidiaries.

"We want to give website visitors a clear idea of who we are and what we do. For example, the broad structure of the Algol Group is now more visible on the homepage, where we have included news, articles and blogs from our subsidiaries. In addition, instead of having to navigate on multiple levels, the website now has only a main menu under which all the essential information can be found”

says Nina Hedberg, Communications Manager at Algol Oy.

The Algol website was last redesigned over five years ago, and this new redesign changes include a brand-new look.

“The service experience among clients is increasingly formed online. At the same time, the user experience is compared to other websites, which is why a premium and modern online presence is absolutely vital today”.

Hedberg explains.

As an active and responsible owner, Algol strives to support and develop its subsidiaries that represent different business areas. Accordingly, the new website is part of the Algol Group’s comprehensive website development project.

“Last spring, we updated the Algol Diagnostics website and did substantial development work on the Algol Trehab website. The new website for the Algol Group is part of this comprehensive website development project, which will also see new websites for Algol Technics and Algol Chemicals next year"

Hedberg adds.

The new Algol website has been created using Sitefinity website publishing tools in collaboration with Kraftvaerk.

Further information: Reetta Peltonen, Kraftvaerk +358 10 323 5951

www.algol.fi