First Sunday of Advent

We celebrate the first Sunday of advent by sharing our knowledge of PIM. Enjoy reading and Merry Christmas.

10 good reasons to unwrap PIM in 2020

First, a little anecdote from last Wednesday, when Kraftvaerk closed November with a wine tasting: During the walk-through of Australian wines without chemicals, the sommelier related how there would probably soon be stricter demands on the wine growers regarding product information on the bottles. "Yes, there will!" was the response from the long table. The sommelier did not realize that he was actually among professionals who know that retailers, companies and, of course, farmers with sustainable wine production are meeting increasing demands for product information. The result will be even more product information to keep track of!

That is just one of many good reasons for implementing PIM in 2020. Below we have listed the reasons for you, so you have them in one place. As a kind of gift ... since it is the first Sunday of Advent.


Rising demands on product information are creating ever-increasing demands on companies. New regulations and stricter environmental requirements that companies must comply with are often introduced. This calls for a flexible value chain with automatic and efficient processes. And a PIM system improves that very part.


PIM ensures that customers get the information they expect. Both consumers and business clients act digitally and are self-reliant. Almost all, 92 %, of B2B purchases start with a digital search, and 68 % of B2B buyers prefer to check online, which is an increase of 53 % since 2015, according to Forrester in 2019.


PIM is efficient. When companies organise product information in a system, resources are released that can be used to increase the company's value. The time-to-market process will be significantly faster. A fully automated set-up will mean that you can, for example, link and quality-assure product information, product declarations and labelling regulations. With one click, customers will get updated product information. As they expect. Customers require cross-channel consistency and expect speed, correctness and individual personalisation. When the systems are integrated and tied together smoothly, you can create differences for the customer.


PIM ensures a consistent product and brand experience. Whether the ambition is to gain control of the products in the e-commerce solution, physical stores, printed catalogues or marketplaces like Google shopping or Amazon, PIM makes it easy to maintain the product portfolio for all channels and create a consistent product and brand experience.


PIM enables the company's marketing department to provide consistent and rich product information through the ability to combine product information, marketing information and digital media such as images, video and product documents – and thus provide product information across all high-quality channels.


Mass updates and search engine via PIM streamline the work with product data. A PIM system is created for the mass update of product information on thousands of products and variants in one single workflow.


A PIM system is just as flexible as reality offers. Companies can organise and edit the product model and, for example, in only a few minutes add additional attributes to the products or create new sales hierarchies and organise products for specific audiences. It is possible to spread the work to several hands and become even more efficient by, for example, letting selected subcontractors enrich the products directly in the system.


PIM simplifies the work with product images and product catalogues. That is handy in a time when the fashion and clothing industry no longer counts four seasons, but hundreds of seasons annually, and where businesses need fast go-to-market processes.


PIM interacts with the organisation's most important IT systems (your ERP system, CMS and e-commerce system) and can interact with all IT systems (DAM, BI, Support, Sales, Procurement and much more), if you want to automate its workflows and take full advantage of PIM.


You don't have to look any further for a partner who can get you started. Kraftvaerk has solid experience with PIM, and we know what to do and what not to do. For one thing, we know that it is important to get off to a good start. Launching PIM is not just about uncovering what processes you want to simplify, but just as much about matching expectations internally: 'What do we want?', 'What is it we want to get away from?' If you need sparring, we are, of course, available at all stages – including the initial ones.