Create a uniform product and brand experience
The increasing demand for product information places a heavy burden on retail businesses. The time and resources required to manage this data are substantial. To truly maximize business value, it is crucial to reallocate these resources towards growth-oriented activities that drive innovation.
Whether you want control over the products in your e-commerce solution, physical store, print catalogues or you marketplaces in Google Shopping or Amazon, Product Information Management (PIM) makes it easy to maintain your product portfolio across all channels and create a consistent product and brand experience.
PIM enables marketing to deliver consistent and rich product information through the ability to combine product information, marketing information and digital media such as images, video and product documents - thereby delivering product information across all high-quality channels.