New corporate website retains memberships.
Together with Business Denmark, our developers have built a new corporate website targeted and adapted to even the most discerning and knowledgeable of members. The platform ensures professional development within sales and marketing and increases the attractiveness of Business Danmark.
Kraftvaerk is behind the development and implementation of Business Danmark's new corporate website. Technologically, the solution has been developed in Episerver CMS, utilising Episerver's services and products – for example formulas, personalisation and categorisation. The members are responding with longer visits and increased loyalty.
Business Danmarks' new corporate website has been thoroughly worked over and is performing at 7 times the speed, compared with the original site.
Many more members of the union make use of Business Danmark's professional services. The length of their visits has increased by an average of 3 minutes.
Due to increased speed and improved functionality, the number of aborted sign ups has been reduced by approximately 50 %.
How do you attract and retain members in a digital age? You make use of the available technological possibilities, of course
It is about providing value for present and potential members. When Business Danmark needed to upgrade an outdated platform, they approached Kraftvaerk. Together we have endeavoured to make Business Danmark attractive to visitors at the website by focusing on professional development, personalised user experiences, a contemporary design and individualised content. In all modesty, we have very much succeeded.
Through a close and strong collaboration with our partners we have achieved a result to be proud of and one that we expect great things from in the coming years. And on both time and budget too!
The members get their money's worth in terms of knowledge. And pages and pages of personalisation
Gaining an overview of the membership benefits on offer at Business Danmark has to be easy. That is why the new website is based on me and my perspective, addressing the need for an individual user experience. A simple, personalised page structure also helps manage membership benefits, so each member can click their way to professional development, legal support, courses and e-books. One result has been that more members utilise Business Danmark's courses and professional literature available in the new Commercial Academy digital space. Generally, the members stay on the page longer, visit it more often and with a shorter frequency.
Business Danmark has launched a new strategy to address the need for a commercial angle at multiple levels in society. That is why we have launched a new website to support the strategy and take us into the digital world league.